Knob Creek
For Preacher
Working with partners Preacher and Kartwheel Craftsmanship we designed and fabricated this touring structure which showcases Knob Creek Whiskey at food and music festivals across the U.S.
This custom built 40x40ft structure features a bar and grill area, serving upward of 2000 guests a day. This “Roadshow of Hard Earned Flavor” toured for over 3 years and continues to be part of the TX strategic marketing activity.
The program has a touring kitchen and bar team creating craft cocktails and delicious plates for festival audiences alongside specially designed brand displays, CRM data capture devices and aspirational giveaways which help educate guests on the brand.
