High Noon Vodka Iced Tea
For Preacher
To celebrate the launch of High Noon Vodka Iced Tea, we recreated Boston’s iconic Tea Party with a modern twist. In summer 2023, we branded an 18th-century style ship that sailed the harbor and delivered 342 cases of Vodka Iced Tea—the same number of tea chests dumped in 1773.
Timed with National Iced Tea Month, the event allowed guests to enjoy this new, sugar-free cocktail made with real vodka and iced tea. The message on the sails said it all: "Boston, you won’t want to throw this tea overboard." It was an unforgettable blend of history, culture, and celebration.
