Evolution Fresh Soda Car Wash

We partnered with Butler, Shine, Stern & Partners to produce a bold Los Angeles stunt for Evolution Fresh. Guests experienced a soda-powered car wash, where nearly 400 cars were cleaned using phosphoric acid—the same harsh chemical found in many traditional sodas—as owners relaxed in the oasis lounge sipping Evolution Fresh’s USDA Organic Real Fruit Soda made with real squeezed fruit, no added sugar, and prebiotic fiber.

The activation blended spectacle and education, with featured host, influencer Bretman Rock spotlighting the hidden ingredients in conventional soft drinks while positioning Evolution Fresh as a healthier, refreshing alternative. The event generated impressive buzz, with coverage spanning local and trade press as well as strong influencer engagement, amplifying the impact well beyond the car wash itself.